Hello there, I am Anna-Maria
I’m a lifelong creative at heart and a business strategist by trade and I know exactly what it feels like to juggle both worlds. After 16 years at PUMA, leading corporate strategy and new business for their licensing subsidiary, I decided to bring all that know how back to the creative community, so you don’t have to learn the hard way.
Years before PUMA, I ran my own personal training studio. I’ve felt the late night scramble to keep the lights on, wrestled with cash flow, and learned first hand which “business basics” really matter (and which are just noise).
For over a decade I led corporate strategy and new business at stichd, a PUMA subsidiary that licensed socks, underwear, and sport merchandise for global icons like Formula 1, Manchester City Football Club, PUMA, Tommy Hilfiger, Levi’s, and Calvin Klein. From motorsport to essentials, I helped craft products people love and connect them to brands they trust.
I’m here to listen, to translate the jargon, and to cheer you on every step of the way. If you’re ready to swap overwhelm for clarity (and actually see cash left over), let’s start with a quick, free 20-minute chat. I can’t wait to hear your story and help you bring your creative vision to life.
Why I Care?
I’ve seen countless artists, craftsmen, designer and small shops pour their hearts into handcrafted work only to be bulldozed by giants churning out cheap, soulless stuff. Amazon, Temu, fast-fashion brands… they flood the market with cheap, mass produced goods, pushing out smaller creatives who simply cannot compete.
Your business should feel like a handmade mug in a sea of paper cups; full of character, built with care, and made to last. It’s not just about making a sale, it’s about nourishing your passion, protecting our planet, and supporting each other in a community that values what we create.
That’s why I left the corporate world to help you strip back the clutter, keep things simple, and build a business as soulful and unique as your craft.
Get in Touch
Ready to get started? Share a few details below, and I’ll be in touch before you know it. Can’t wait to hear about your creative journey!
